Product Development

An idea is just the first step, but in our experience the biggest barrier for our clients is knowing how to take the next one & begin their journey in a fulfilling & rewarding adventure of entrepreneurship.

Many of our clients even have existing product based businesses that are looking to diversify or expand into new markets but are unsure of how to take the leap. Fortunately, Craft Collective is here to help draw your map to success & travel the road at your side.

Manifest your F&B dream into a reality

Product Innovation & Development is service that can be utilised at any point of your business journey, whether it is an idea you would like to manifest into fruition or an existing product you would like to innovate/enhance for growth. We can assist you with a full scope/ turn-key solution or collaborate with you by providing insight & guidance to enhance your process. Whether it is a physical product or a unique service we can help you take your business to the next level.

Utilising our extensive experience, industry contacts & design thinking principles we are able to simplify the process of manifesting your F&B dream into a reality. CRAFT’s unique offer of continued Entrepreneurial Coaching & project aftercare provides our clients with the reassurance that as their business grows they will have continued access to expertise that will assist them in traversing & dominating the South African F&B landscape for years to come.

Services Include:


Concept Rationalisation
Market & Consumer Research
Product design
USP determination

Testing & Development

Product creation & refinement
Commercial Mapping
Supply Chain Optimisation
Certified Testing
Focus Group Assessments

Route to Market

Business Strategy Development
Brand Creation
Marketing Strategy
Distribution Mapping
Sales Support
Commercial Forecasting


Client Coaching
Production Reviews
Performance Assessments
Craft Collective Online Courses


Designing & researching a product that represents your brand values whilst also standing out against your competitors


Testing & Development

Extensive & intentional product creation & testing with a long term vision in mind

Craft Collective Online Courses
Craft Collective Online Courses

Route to Market

A clear map of getting your product from concept into your customers hands


Aftercare & Support

The support & guidance you require to help navigate your new business with confidence

Craft Collective Online Courses

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