The culinary world is ripe with creative expression, it is one of the most tangible avenues for a customer to experience the intention, skill & experience of a chef or restaurateur. The menu is an introduction to a restaurant’s concept, it is the epilogue to the journey your guest will go on with your brand. Whether it is a comforting trip into the familiar & nostalgic or an adventure into the unknown where trust & tantalising surprises are a part of the exchange.
Therefore menu design is the quintessential point of communication for an eatery, it sets the tone, ideology & personality of your establishment as well as the expectation of the user. However, it is common practice for startups in the industry to play it safe, apply a copy & paste approach to ensure that their menu is chock full of popular dishes at a competitive price point, often at the expense of cultivating a unique & loyal customer base or curating an authentic experience that is true to your vision.
Menu development is like writing a manual with poetic prose, it entices a community of shared interests while also establishing the standard for your staff. It needs to be intentional, accurate and achievable. Surprising twists, signature elements & flawless execution are only effective if the processes behind their development are clear, succinct & realistic for your team to deliver consistently, this achieved through testing, formulation & profit protecting.
If you would like any assistance to ensure this rewarding exercise is successful contact Craft Collective today.