Packaged Services
Strategy That Respects
Your Brand
Built for self-starters, small teams, and creatives who want to do it right — without handing everything over.
Craft Collective Innovative Lab
Why We
Created This
You’re not behind — you’re just ready for clarity.
The Problem
Traditional marketing offers don’t work for everyone.
They’re built around retainers, high commitment, and creative control — models that often don’t fit small, founder-led, or resource-conscious businesses in the F&B and hospitality space.
You’ve likely felt the disconnect:
✖ Too expensive.
✖ Too impersonal.
✖ Too much, too soon.
All while you’re trying to stay true to the vision you’ve built from the ground up.
Craft Collective Innovation Lab
Our Solution
A smarter, more respectful approach to strategy.
We created Creative Strategy Roadmaps to meet you where you are — whether you’re launching something new, building momentum, or realigning your presence.
Each roadmap is a one-time, custom-built plan designed to be implemented by you — or your team — without losing the heart of your brand.
→ No retainers
→ No hand-holding
→ No pressure to outsource
Just expert marketing structure, aligned to your voice, your goals, and your timeline. Because we believe you don’t need an agency to lead your brand — you just need a clear, trusted path forward.
How It Works
Simple, transparent, and built around your brand — not ours.
At Craft Collective, we believe that great strategy should be clear, empowering, and easy to implement — not locked behind an agency retainer or bloated process. Here’s how our one-time Creative Strategy Roadmaps work:
Step 1
Book Your Free Brand Intro Call
We start with a 45-minute call to understand your brand, your goals, and your challenges — with absolutely no pressure to commit.
It’s a conversation, not a pitch. You walk away with clarity either way.
Transparency
We believe in honest insight, not sales scripts. You’ll know exactly what you’re getting, and what you’re not.
Step 2
Choose the Package That Fits
Select from our three flexible packages — Foundation, Momentum, or Elevation — depending on where you are and what you need.
Each package is clearly priced, deliverables are clearly outlined, and the structure is designed to work with your existing team or schedule.
No Retainers
You pay once. You keep everything. There are no hidden fees, no upsells, and no need to lock into long-term contracts.
Step 3
Receive Your 6-Month Custom Roadmap
Your roadmap is crafted specifically for your brand — your audience, your voice, your platform mix. Whether you’re launching a product, realigning your message, or trying to stay consistent, you’ll receive strategic guidance, templates, tools, and a clear action plan.
Built for Implementation
This is not theory or marketing fluff. It’s a usable, practical toolkit you can hand to your team — or confidently run yourself.
Ready to see what’s possible?
No commitment. Just clarity.
The Packages
Choose Your Roadmap
A one-time, brand-aligned strategy — built to match your stage, your resources, and your pace.
No retainers. No fluff. Just expert structure you can actually use.
01 FOUNDATION
Social Media Strategy Roadmap
A solid starting point for brand alignment and confident communication.
What’s Inside:
• 6-Month Social Media Strategy
• Ideal Audience & Platform Guide
• Tone of Voice & Messaging Framework
• Content Pillars Breakdown
• Editable Content Calendar
• Engagement Best Practices & Hashtag Bank
Ideal For:
• Startups and early-stage brands
• Small teams posting without a plan
• Creatives who want to get consistent without outsourcing
Timeline: 5–7 working days
Cost: R8,000 (once-off)* excluding vat
02 MOMENTUM
Full Digital Strategy Suite
For brands ready to scale across platforms with intentional, cohesive messaging.
What’s Inside:
Everything in Foundation, plus:
• 8–10 Custom Canva Templates
• Social Media Imagery Guidelines
• Google Ads Best Practice Framework
• Lead Magnet + Email Outreach Map (3-part drip)
• Database Building Guide
• Optional: SEO Starter Checklist or Landing Page Wireframe
Ideal For:
• Brands with multiple platforms but no unified direction
• In-house marketing teams needing expert guidance
• Businesses planning launches or email-based growth
Timeline: 8–10 working days
Cost: R14,000 (once-off)* excluding vat
03 ELEVATION
Mixed Digital + Physical Campaign Strategy
Designed for brands ready to connect online and on the ground — with strategic presence and impact.
What’s Inside:
Everything in Momentum, plus:
• Customer Review & Loyalty Campaign Concepts
• Printed Promo & On-Site Activation Ideas
• Showcase/Market Opportunity Guide
• Partner & Influencer Engagement Toolkit
• Campaign Launch Timeline & Milestones Planner
• Tactile Brand Experience Suggestions
Ideal For:
• Established brands with a new campaign or location launch
• Hospitality teams planning activations or events
• Owners who want to create real-world impact, not just online noise
Timeline: 10–14 working days
Cost: R20,000 (once-off)* excluding vat
Why We’re Different
Not another agency.
Traditional Agency
✖ Long-term retainers
✖ High pressure to outsource
✖ Your voice gets replaced
✖ Generic templates & recycled plans
✖ Agency-centric processes
Craft Collective Roadmaps
✔ One-time, once-off investment
✔ Designed for self-implementation
✔ Your voice is respected and refined
✔ Every roadmap is built from scratch, for you
✔ Founder-first, resource-sensitive, and respectful
Not another upsell.
Just the clarity you’ve been looking for.
We don’t replace your voice — we support it.
We’ve worked with too many brilliant, committed brand owners who felt they had to choose between doing it all themselves — or handing everything over.
We built this service so you don’t have to choose.
You stay in control. We give you the map.
No contracts. No control grabs. Just one clear, strategic plan — tailored to your next move.
✔ One-time.
✔ Custom to your goals.
✔ Yours to run.