Turnkey WordPress sites for F&B brands, restaurants / delis, and boutique hospitality venues — priced for progress, built for freedom.
Website Design & Build Packages
Craft Collective Innovative Lab
Why Craft Collective?
Most DIY templates stall before launch, while traditional agencies lock you into costly, closed-door ecosystems.
Craft Collective intentionally sits in-between, offering:
✔ Specialist F&B & hospitality insight—from allergen-friendly menus to OTA booking flows.
✔ Transparent, fixed-fee builds—no hidden plug-in surprises or billable creep.
✔ Future-proof WordPress foundation—open-source flexibility with full hand-over documentation.
✔ Optional (never obligatory) Care Plans—keep us on speed-dial or fly solo; the choice is yours.
Labour is costed internally at R 650 / hr, but you pay only the fixed package fee below—so you always know your spend.
Craft Collective Innovative Lab
A Quick Note
on Copy
Every package includes basic copywriting. You supply bullet-point content (brand story, menu descriptions, room details, etc.) and we polish it so each page reads cleanly, matches your tone, and hits essential keywords.
For persuasive landing pages, upsell language, or campaign-ready product copy, add our Conversion Copywriting upgrade.
Choose Your Growth Stage
01 Seed Website Package
Plant the essentials: core pages + CTAs
Investment: R 12 000 (excl. VAT) | Approx. 18 hrs build time
Ideal for: Emerging product brands, micro cafés, pop-ups needing a polished digital home without heavy complexity.
Deliverables:
- Goal-driven landing page (P1) featuring three clearly sign-posted calls-to-action.
- About Us (P2) page that conveys your origin story and brand personality.
- Contact (P3) page with enquiry form + Google Maps embed for easy way-finding.
- Two additional text-and-image pages (P4 & P5) selected to suit your sector (e.g., “Our Range”, “Sustainability”).
- Live social-media feed widget (Instagram or Facebook).
- One promotional / list-build pop-up configured for conversion.
- Basic copywriting for all included pages.
02 Orchard Website Package
Branch out with galleries, menus, and content marketing
Investment: R 16 000 (excl. VAT) | Approx. 25 hrs build time
Ideal for: Growth-stage brands, busy restaurants, boutique wineries ready to show more and sell more.
Everything in Seed package (5 page build), plus:
- Dedicated Gallery or Menu page (P6) with image lightbox & dietary filter tags.
- Downloadable catalogue / PDF menu / spec-sheet for B2B or event enquiries.
- Blog / News hub (P7) activated with three reusable article templates for SEO & storytelling.
- Basic on-page SEO checklist + Google Search Console submission.
- Basic copywriting for all new pages & blog templates.
03 Estate Website Package
Harvest revenue through e-commerce or advanced booking integrations
Investment: R 20 000 (excl. VAT) | Approx. 31 hrs build time
Ideal for: Guesthouses & boutique hotels, multi-venue operators, retail brands ready to transact online.
Everything in Orchard (7 Page build), plus:
- Choose one primary integration:
- Micro e-commerce (up to five SKUs, WooCommerce) (Single Quick Overview Categories page, Single Product Template for the 5 SKUsPage) or
- Table-booking (OpenTable / DinePlan) or room-booking engine synced with Airbnb / Booking.com.
- UX map / mini-funnel blueprint aligned to your top revenue goal (sales, bookings, leads).
- Two high-value integrations (e.g., Tripadvisor Reviews, Mailchimp automation, Google Hotel Ads).
- Advanced analytics dashboard (GA-4, Meta Pixel, conversion events).
- Basic copywriting for product pages, booking prompts, and funnel touch-points.
Sector Specific Fine-Tuning
Sector Specific Fine-Tuning
- F&B Product Brands—product comparison grids, wholesale enquiry forms, recipe or usage blog template.
- Restaurants / Delis—allergen-friendly menu template, “Book a Table” button, Google Business menu sync.
- Guest Houses / Boutique Hotels—room carousel with dynamic seasonal pricing, OTA calendar sync, package add-ons.
- F&B Product Brands—product comparison grids, wholesale enquiry forms, recipe or usage blog template.
- Restaurants / Delis—allergen-friendly menu template, “Book a Table” button, Google Business menu sync.
- Guest Houses / Boutique Hotels—room carousel with dynamic seasonal pricing, OTA calendar sync, package add-ons.
Hand Over & Freedom Files
01 Ownership
Administrator login transferred with full ownership rights (domain & hosting in your name).
02 Assets
Layered design assets (Figma / PDF) +
compressed web images.
03 Guidance
Plain-English maintenance guide and a 15-minute tutorial video.
04 Support
14-day post-launch QA support via email & Loom snippets.
What’s Not Included (and Why)
Domain registration & hosting fees:
Stay in your name for complete control.
Premium plug-ins / API keys:
Requested outside package scope (billed at cost).
Brand identity creation or visual rebrand:
See our Brand Kit Packages if you need these.
Best Practice Add-On Services
Conversion Copywriting
Persuasive language & tailored CTAs—ideal for landing pages, product details, booking flows.
R1 200 Per Page
Accessibility & WCAG Audit
- Remediation report.
- WCAG 2.2 AA checks & fixes.
R4 500 Once Off
Basic Care Plan
- Core WP, theme & plug-in updates, uptime checks.
- Cancel any time.
R1 500 per month
Ecommerce Expansion
- Up to 10 additional SKUs, shipping & payment setup, conversion CTAs
- When you outgrow the 5-SKU micro-shop.
From R7 500 Once Off
Growth Care Plan
-
Basic + security hardening, page-speed tuning, 2 hrs support.
-
Includes quarterly optimisation report.
R2 500 per month
Custom Booking System
Or API integration
E.g., advanced channel manager.
From R6 000 Once Off
Content Upload Pack
Keyword mapping, local schema, Search Console integration.
R3 250 once off
Professional Photography
Food & venue photography, 1/2 Day, Travel costs excluded; depends on shoot location.
From R4 000 Once Off
Advanced SEO & Schema Mark-Up
5 extra pages or 10 blog posts formatted.
R5 000 once off
Speed Optimisation & CDN Roll-Out
Image compression, caching, global CDN.
From R3 500 Once Off